TwitchCon Awards
CLIENT
Twitch
ROLE
Video Editing, Post Production Supervision
OVERVIEW
TwitchCon is a large-scale conference focusing on the culture of live-streaming, entertainment, esports, and internet culture. With over 35,000 attendees and 2.2 million online viewers, Twitch Interactive wanted to honor the creativity of its platform’s top creators. The Twitch Studios team was tasked with creating three videos, one of which focused on streamers who were pushing the boundaries of content presentation.
THE ASK
Highlight a group of innovative creators who each bring a unique, creative twist to their content. The video needs to capture the essence of their work and celebrate how they continuously redefine what’s possible on Twitch. But how do we create a video that ties together such a diverse set of creators into a cohesive narrative while also honoring these boundary-pushing streamers?
CHALLENGES
Unscripted Format: Crafting a cohesive story from unscripted and diverse streamer interviews posed challenges in maintaining a cohesive narrative flow.
Tight Timelines: We had limited time to develop the narrative, especially since the voiceover couldn’t be defined until the story was edited together.
Creating Climax: Unlike action-packed sports or stunts, the streamers’ activities were more subtle, yet we needed to convey their boundary-breaking creativity in a visually and emotionally compelling way.
THE STRATEGY
Inspired by Nike’s “Unlimited You” campaign and the unscripted/cheeky nature of A Brief History of John Baldessari, our solution was to frame the story as a dialogue between the narrator and the streamers, building to a climax that mirrored the unpredictability and ingenuity of their content.
MY ROLE
As the Lead Editor for this project, I was responsible for shaping the narrative and developing the narrator’s voice based on the evolving story. For 36 straight hours leading up to the event, I collaborated closely with our entire team, and together we
Tackled the time constraints,
Directed the voiceover artist,
Helped refine the narrative arc,
Pushed well beyond the traditional pacing of an unscripted edit,
And ensured the streamers’ personalities and boundary-breaking creativity shined through.
OUTCOME
The video was well-received, both by the featured streamers and the Twitch community. We successfully delivered a piece that celebrated the creators’ innovation while maintaining the spontaneity that defines Twitch culture. The unscripted narration brought the creators and their work to life in a fresh, unexpected way.
Great projects are built together
PRODUCTION CREDITS
Executive Producer - Max Wink
Creative Director - Sean Green
Director of Photography - Tu Do
Lead Editor - Jenn Rubin
Co-Editor - Kelly Nickels
Motion Graphics - Mike Williams
